Four Ways To Improving Client Relations That Work
Creating a bond with your prospects and improving client relations is what makes the difference between a business they use once and a business that they return to, time and time again.
Everybody enjoys interacting with people who understand and respect them, so if you are doing all you can, there is a good chance you will become “top of mind” for them.
Here are four of the simplest ways to further the relationship you share with your clients.
That’s right. Even though your clients have already used your services and products, every time the read a testimonial it reinforces why you are such a great business to work with.
The secondary benefit of testimonials with forging the bond is that if they provide you a testimonial and they see that it is up in front of all the public – for all to see, they will feel respected and validated.
For your business, this is gold!
Put testimonials in your advertising materials, put them in a booklet for prospects to flick through in between appointments, place them strategically on your websites and encourage clients leave your reviews on social websites such as Facebook and local directories alike.
After you have the initial contact (touch point) with your client, you want to let them know that you care. By using an auto-responder system (such as Aweber), you can forge a relationship on autopilot, as well as use the service to connect with all your customers at the push of a button.
I recommend using auto-responders to give your clients plenty of valuable content as well as create a dialog with them to discover and questions they may have about your industry and products. This will further establish that you care and that you certainly know your industry enough to answer their concerns.
You can even tie in auto-responders and ask for testimonials!
Connecting with your clients over social media platforms such as Facebook and Twitter allow you to share the latest aspects of your industry as well as create quite a trending bond with your clients. By interacting with them and their social profiles, you can connect at a much stronger and deeper level than a typical business environment would allow.
Be genuine and at least 20% of the content you share and discuss on the social media websites should be personal and human in nature. Wish your clients happy birthday and celebrate their successes with them.
And by doing so you can implement the last in this article’s methods…
Everybody loves a free gift! Well, let me rephrase that… Everybody loves something that is of value to them that is unexpected. If you received a gift, only to open it up and find it was last year’s newspaper, the thought may be that the giver did not care enough about you to put some decent thought into it.
The law of reciprocity comes into play whenever a gift is given, however the weight behind that law comes down to how much value your client places on the gift you are giving them. A simple yet well-timed present can do wonders for improving the client experience.
If your business can afford it, give them something they find immensely valuable (perhaps a free service?) And see how they respond to you. It will go a huge step toward not only improving client relations but also toward creating loyal fans of your business. Sometimes a present that simply lets them know that you care can mean all the world to them. It is up to you to know your clients enough to determine if the gift you have in mind is going to be considered valuable.
There are a number of other techniques you can use to foster the relationship you have with your clients. And, if you need some assistance in brainstorming solutions for your business, contact us today and we can discuss how we can help you.